Mrs Fields Cookies Case Study Example | Topics and Well Written Essays - 1500 words - 2

Mrs Fields Cookies - Case Study Example Debbi and Randy while acquiring control of LPB thought that there were many similarities found in the two chains—Mrs Fields Cookies and LPB. According to Randy LPB was, â€Å"a logical extension for the bakery aspect of Mrs. Fields' Cookies† (Cash and Ostrofsky 9). Debbi and Randy saw the affiliation of LPB with Mrs Fields Cookies as a step taken for business expansion as the two chains suited each other. They were interested in combining the two forms of stores. Both of the store chains dealt with bakery items due to which, their combination business was not a destructive step. The senior managers working at Mrs Fields Cookies were given a chance to run the stores of LPB for understanding the working systems of the new chain (Cash and Ostrofsky 10). According to Debbi and Randy, LPB business was similar to their own as they have matching products, same customers, similar managerial issues and challenges and so on. By noticing the two chains, it is quite straightforward to consider that the two have a sameness in many terms, their working procedures, their products, and their consumers are very much alike. The chains are divided into a network of stores operative at various places. This feature also makes them alike in terms of their functional procedures and way of processing. According to my consideration, this affiliation is a prospective one for Mrs Fields cookies and the step of opening combination stores is going to be a successful one. The MIS (Managerial Information System) developed and employed at Mrs Fields Cookies is quite a useful information system as it keeps the capability of connecting all the outlets and stores of Mrs Fields Cookies. Paul Quinn is the director of MIS running at Mrs Fields Cookies (Cash and Ostrofsky 7). Paul Quinn had to report directly to Randy for every kind of information related to stores and outlets. The MIS is very supportive as it enables the managers to have easier options for decision making and informat ion gathering. According to Randy, if machines can do the jobs of people, more people should not be employed as smaller groups play smart.

Aphasia and Grammar Paper Essay Example | Topics and Well Written Essays - 1250 words

Aphasia and Grammar Paper - Essay Example The fact that we do not lose language by damage to our vocal chords is proof that language is a function that originates from the brain. Language is such an integral part of our lives yet we take words and their systematic arrangement in a sentence, grammar, for granted until we lose the ability to speak coherent grammatically correct sentences. This condition or disorder is called Aphasia. Damage to our vocal chords only limits our sounds and expression of the language but in the case of Aphasia the main centre in the brain that is linked with our linguistic ability gets damaged. This can happen when our brain is unable to communicate within its cortex walls to send the right signals to the sensory organs effectively to create the sound, deliver the words in the right arrangement and form a coherent language? Simply put, Aphasia is a disorder, which damages the parts of the brain that are responsible for language, as we know it. Typically a person with Aphasia loses the ability to s peak coherently or form grammatically coherent sentences. In other words, grammar is lost to the person with Aphasia. The disorder can happen to anyone or any age group and is usually the result of a stroke or damage to the brain. Most people with Aphasia have been known to regain their language skills through intense therapy by way of reacquainting their brain with language skills. In that case, it leaves us with the following questions. When a person gets Aphasia 1. Where does the grammar go? 2. How is it able to resurface suddenly? This article hopes to examine Aphasia and find some answers to the above questions. Where does the grammar go during Aphasia? To understand this point we need to go a bit in detail into the condition itself from a physiological point of view. Language is a function that is predominantly controlled by the left hemisphere of the brain. The left hemisphere as we all know controls the right side of the body and is also responsible for abstract reasoning an d anything that involves a systematic progression. This linear model of progression is the basis of language, which is a composite of words and sounds. Therefore a blow, stroke or damage to the left hemisphere can cause language disability or Aphasia. But the brain is a complex organ and this same language centre, and the consequent Aphasia is divided into two sections in the frontal and posterior regions of the left cerebral cortex, named after the neurologists who identified them. They are Broca’s Aphasia after Paul Broca and as Wernicke’s Aphasia after Carl Wernicke respectively. To explain in very simple terms, Broca’s region is the one that is involved with structural format or grammatical reasoning while Wernicke region is like a storehouse of words, like nouns and verb as well as phrases and composite words derived from familiar objects and have thus formed by association with Broca’s region. Grammar is the structural format that is the basis of se ntences, phrases and composite formations. Therefore it is important for Broca’s and Wernicke’s regions to connect. It has been found that they are intricately connected by some specific neurons. When this connection gets severed or if there is damage to either one of the regions, Aphasia occurs. Let us examine how this damage actually brings about the loss of grammar. In the case of Broca’